The Media Specialist

Posts

Digital Art

Idea – Virtual Reality meets Augmented Reality Virtual Reality is on the rise and becoming increasingly popular in society. It focuses on making things seem real when they are not, they are also known for allowing us to escape our reality and to enter a digital one. What if there was a way to blur the lines between Virtual Reality and the real world? My product idea is to create a game of which consumers can be a part of their favourite film or TV franchise. For example, lets focus on ‘Stranger Things’, how great would it be to be able to experience the ‘Upside Down’ by putting on a headset and being able to divulge in a world that seems real, but is not. This virtual reality game can be accessed three ways; 1. An event in your local city 2. Online 3. Disc release for console (PlayStation or Xbox) By attending an event you will be able to move around, run, jump and skip -if needed to. However, if you were to just play online and/or using your console you would have to use e

Creative Audiences

Media Innovation Creative Audiences Idea – An app of which the audience becomes the producers TV shows such as ‘Love Island’ and ‘I’m a Celebrity Get Me Out Of Here’ already use this concept, but how do we expand and develop this into something bigger? Success has been raged from consumers being able to vote and share their opinions via an app, especially for free. It gives the consumer the feeling that they are important, that their voice is going to be heard. There is always a sense of disbelief when your favourite character from a TV show gets booted off, but what if there was a way to place power in your own hands and manipulate your favourite show, would you do it? This idea came upon me while having successful encounter with the ‘Love Island’ app. It was fun to engage with the show and feel the ‘new power’ that was almost ‘gifted’ to me. It gave me the ability to change and alter people’s lives all by tapping away and the best thing was that, I didn’t have to move from my couch.

The Political Economy

The Political Economy has been defined in many ways, however according to Long (2012) the political economy, when being into put into media terminology, has been deemed to be summarised as the ‘business of media, is business.’ This concept suggests that even though we see and interact with media every day, we still need to remember that it is also a business and because of this, it has set out goals and profit to gain. Fenton’s (2007) approach also suggests that the media industry is mainly focused on making revenue and how it affects society. Both works have different approaches to this subject however they also have many similarities, which I discuss further on. The key points that were highlighted in both works were, the conducting of revenue, the use of competition and the culture that lays behind it. Throughout her work, Fenton argued that the use of financing is a scheme that has been put into place to reveal our unequal society, she then states that it is known to be a capita

Industry and Regulation

In the media industry there are many factors and filters that have been placed forth to shield us from the real picture. This has more commonly been known to be a regulation that has been put into place to shield us from the point of views that have been placed by media companies. In this response I will be discussing the relevance of regulation and the issue it has in today’s modern society. I will be using the works of Long and Wall (2012) alongside Curran and Seaton (2009) to validate my thoughts. Regulations are almost laws that have been put into practice by the Government, however they aren’t just put into place for the sake of it, and they have purpose. Curran and Deaton discussed the importance of policies and how they work within media industries. As a great example they used the story of how the Daily Mirror lost its rights and entitlements due to their political views and ‘successful prosecution’. But due to the campaigns and suspension the Lord Chancellor overturned it.

Global Age

The Global Age concentrates on how to operate on a worldwide scale. There are many arguments that have been brought up within this subject area and I will like to discuss my findings within the works of Long and Wall (2012) and De Jong, Shaw and Stammers (2005). One of the main themes that ran alongside Long and Walls work was how easy it was for a simple mishap to happen in one country and it to be rippled and have affect around the world. Many cases have been brought up to stand forth of censoring material that can be filtered worldwide. An example of this would be the Tiananmen Square incident, I learnt about this when I was in school, and while I was there it was dawned upon us that China didn’t want the rest of the world to know what went on during the tragedy. The becoming of this had many people that had filmed it, having it taken off them and it was known to be a quietened situation. The Tiananmen Square incident is just one example of the reason as to why extreme measures

Genre and Narrative

Every day we watch TV programs, films, read books and we never seem to question the motives that lay behind them. There are many media texts that have meanings behind them yet we don’t think about how they became and never really understood their function. I will be looking at the work of Lacey (2000) and Long and Wall (2012) and analysing the ideas of narrative and genre. There are many genres that exist however over time they cease to exist and of these sub-genres are created, for example instead of having a romantic film and a comedy film instead of watching one of each they are combined to become a rom-com. Long and Wall argue that genres over a time do seem to pass away however another one will appear to take its place. They then go forward to explain that genre sends the message of pleasure and expectation however it comes across as repetition. As if in correlation Lacey mentions how the narrative and genre are ‘metalanguages’, suggesting that we generally can understand how