The Media Specialist

The Political Economy has been defined in many ways, however according to Long (2012) the political economy, when being into put into media terminology, has been deemed to be summarised as the ‘business of media, is business.’ This concept suggests that even though we see and interact with media every day, we still need to remember that it is also a business and because of this, it has set out goals and profit to gain. Fenton’s (2007) approach also suggests that the media industry is mainly focused on making revenue and how it affects society. Both works have different approaches to this subject however they also have many similarities, which I discuss further on. The key points that were highlighted in both works were, the conducting of revenue, the use of competition and the culture that lays behind it. Throughout her work, Fenton argued that the use of financing is a scheme that has been put into place to reveal our unequal society, she then states that it is known to be a capita...

In the media industry there are many factors and filters that have been placed forth to shield us from the real picture. This has more commonly been known to be a regulation that has been put into place to shield us from the point of views that have been placed by media companies. In this response I will be discussing the relevance of regulation and the issue it has in today’s modern society. I will be using the works of Long and Wall (2012) alongside Curran and Seaton (2009) to validate my thoughts. Regulations are almost laws that have been put into practice by the Government, however they aren’t just put into place for the sake of it, and they have purpose. Curran and Deaton discussed the importance of policies and how they work within media industries. As a great example they used the story of how the Daily Mirror lost its rights and entitlements due to their political views and ‘successful prosecution’. But due to the campaigns and suspension the Lord Chancellor overturned it. ...

The Global Age concentrates on how to operate on a worldwide scale. There are many arguments that have been brought up within this subject area and I will like to discuss my findings within the works of Long and Wall (2012) and De Jong, Shaw and Stammers (2005). One of the main themes that ran alongside Long and Walls work was how easy it was for a simple mishap to happen in one country and it to be rippled and have affect around the world. Many cases have been brought up to stand forth of censoring material that can be filtered worldwide. An example of this would be the Tiananmen Square incident, I learnt about this when I was in school, and while I was there it was dawned upon us that China didn’t want the rest of the world to know what went on during the tragedy. The becoming of this had many people that had filmed it, having it taken off them and it was known to be a quietened situation. The Tiananmen Square incident is just one example of the reason as to why extreme measures...

Every day we watch TV programs, films, read books and we never seem to question the motives that lay behind them. There are many media texts that have meanings behind them yet we don’t think about how they became and never really understood their function. I will be looking at the work of Lacey (2000) and Long and Wall (2012) and analysing the ideas of narrative and genre. There are many genres that exist however over time they cease to exist and of these sub-genres are created, for example instead of having a romantic film and a comedy film instead of watching one of each they are combined to become a rom-com. Long and Wall argue that genres over a time do seem to pass away however another one will appear to take its place. They then go forward to explain that genre sends the message of pleasure and expectation however it comes across as repetition. As if in correlation Lacey mentions how the narrative and genre are ‘metalanguages’, suggesting that we generally can understand how...

Discourse analysis has been defined ‘as a close examination of text, including visual imagery and sound as well as spoken of written language.’ Discourse analysis is a developing method which stemmed from the scrutinises of mediums.  I will be using the works of Smith and Allan (2004) and Smoodin (1994) to understand and come to terms with what discourse analysis is and how it is used every day. Discourse analysis is almost like a gateway into interpretation and assessing the underlying message that was set from the media owners. It is almost correlates with reasons as to why regulations have been put into place. Smoodin’s work is primarily about the work of Disney, however what is interesting about the disclosure of Disney, is how the ideas and perceptions came across and the ways of which they did so. They used worldwide problems to promote certain aspects of their business venture and to certain audiences. Alongside this, Smith and Bell believed that there are a variable am...

It has been proven that an audience is produced as a result of a media being able to influence people. Having an audience is an important factor while starting a media business of any kind, and as Long and Wall (2012) suggested media companies spend a lot of time and effort into researching their audiences because it is how they generate revenue. I will also be looking at the work of Gillespie (2005) to analyse what an audience is and how prudential they are. Everything is deemed based upon the fundamentals of research. Both works stress the importance of having an audience but what is interesting is how they use interfaces such as, television, cinema, and mobile phones to expand worldwide. I do believe that the researching of an audience is important but what I don’t particularly agree with the way media businesses operate. In concordance to the previous point, Long and Wall mentioned how businesses, do a various amount of ethnography into developing and creating an audience th...

In this evaluation, I will be analysing the works of Long and Wall (2012) and Stokes and Maltby (1999). Audience and consumption is developed around the ideology of consumption and the way we consume and media and its meanings. Media plays a crucial part in lives daily, whether we notice or not. The key themes that were in both chapters were the conjunction between sub cultures and how they are created through media and how the media then portrays it. This however has its downfalls too. The creation of subcultures places pressure on the individuals. Not only does it place pressure on the audience but it also goes against ethics. Is it ethical to be putting an image of something that we know isn’t achievable and making people believe that it is? Audience consumption affects the online community, having online communities makes people believe that they have a sense of identity, but why do they feel as if they don’t have an identity? Long and Wall suggested that discussion forums, ne...