Skip to main content

Discourse and Analysis

Discourse analysis has been defined ‘as a close examination of text, including visual imagery and sound as well as spoken of written language.’ Discourse analysis is a developing method which stemmed from the scrutinises of mediums.  I will be using the works of Smith and Allan (2004) and Smoodin (1994) to understand and come to terms with what discourse analysis is and how it is used every day.
Discourse analysis is almost like a gateway into interpretation and assessing the underlying message that was set from the media owners. It is almost correlates with reasons as to why regulations have been put into place. Smoodin’s work is primarily about the work of Disney, however what is interesting about the disclosure of Disney, is how the ideas and perceptions came across and the ways of which they did so. They used worldwide problems to promote certain aspects of their business venture and to certain audiences.
Alongside this, Smith and Bell believed that there are a variable amount of discourses and that these can be found that relate to social media and the news. Many discourses are disguised in memes and because as a society we get so trapped within the comedic aspect we don’t pay enough attention the political issues that lie behind it.
In conclusion, discourse and analysis has proven to be a challenge for me to understand and to grasp. I believe that I need to further my research into discourse and understand the reasons as to why rather than how. I am still not sure that the works that I considered helped me to develop a general idea as to what discourse is but I hope in time they will. If I were to conduct some research into this subject area I would, contract as many media texts as I could find and ask people to interpret them and see if there were any reoccurring themes and look into signifiers and the signified.
References
Chapter 4: Smith, Philippa and Bell, Allan (2007) ‘Unravelling the Web of Discourse Analysis’ in Eoin Devereux (2007) Media Studies: Key Issues and Debates. London: Sage. pp. 78-100
Eric Smoodin (1994) Disney Discourse; Producing the Magic Kingdom, Routledge

Comments

Post a Comment

Popular posts from this blog

Digital Art

Idea – Virtual Reality meets Augmented Reality Virtual Reality is on the rise and becoming increasingly popular in society. It focuses on making things seem real when they are not, they are also known for allowing us to escape our reality and to enter a digital one. What if there was a way to blur the lines between Virtual Reality and the real world?  My product idea is to create a game of which consumers can be a part of their favourite film or TV franchise. For example, lets focus on ‘Stranger Things’, how great would it be to be able to experience the ‘Upside Down’ by putting on a headset and being able to divulge in a world that seems real, but is not. This virtual reality game can be accessed three ways; 1. An event in your local city  2. Online  3. Disc release for console (PlayStation or Xbox) By attending an event you will be able to move around, run, jump and skip -if needed to. However, if you were to just play online and/or using your console you would have to use e
Post a Comment
Read more

Audiences and Consumption

In this evaluation, I will be analysing the works of Long and Wall (2012) and Stokes and Maltby (1999). Audience and consumption is developed around the ideology of consumption and the way we consume and media and its meanings. Media plays a crucial part in lives daily, whether we notice or not. The key themes that were in both chapters were the conjunction between sub cultures and how they are created through media and how the media then portrays it. This however has its downfalls too. The creation of subcultures places pressure on the individuals. Not only does it place pressure on the audience but it also goes against ethics. Is it ethical to be putting an image of something that we know isn’t achievable and making people believe that it is? Audience consumption affects the online community, having online communities makes people believe that they have a sense of identity, but why do they feel as if they don’t have an identity? Long and Wall suggested that discussion forums, ne
Post a Comment
Read more