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Creative Audiences

Media Innovation Creative Audiences Idea – An app of which the audience becomes the producers TV shows such as ‘Love Island’ and ‘I’m a Celebrity Get Me Out Of Here’ already use this concept, but how do we expand and develop this into something bigger? Success has been raged from consumers being able to vote and share their opinions via an app, especially for free. It gives the consumer the feeling that they are important, that their voice is going to be heard. There is always a sense of disbelief when your favourite character from a TV show gets booted off, but what if there was a way to place power in your own hands and manipulate your favourite show, would you do it? This idea came upon me while having successful encounter with the ‘Love Island’ app. It was fun to engage with the show and feel the ‘new power’ that was almost ‘gifted’ to me. It gave me the ability to change and alter people’s lives all by tapping away and the best thing was that, I didn’t have to move from my couch. Due to the success of this, I believe that there is a gap in the market for this form of new media. The audience it would attract would be young people around the ages of 14 -24. The best way to concur this idea is to place it into an app format. An app is accessible to many young adults due to many of them having access or owning a smartphone. An app has many valuable amenities to it such as; - Having a primary connection with your audience - Personalisation of information received - Generate Revenue through, having a fee to download or in-app purchases. However, even though there are positives there are also negatives; - The cost of making the app - An app takes time to develop especially when it must be made for Android and IOS. - Do not receive 100% of the profit. The App store takes 30% if anything is paid using Apple iTunes as payment. - The app is never complete, it is always going to be updated. - Only can access through internet If I was to make this app myself, I would have to learn the basics of what is needed and complete dedication, because as it will be a new program for me to be learning. To create the application, I would need to set-up servers, databases, and APIs. Even though it seems as if this product is stand alone, I would like to sell it to other companies and other TV networks in order for me to maximise profit, and recognition. Not only would it work for my concept, but it would be easier for consumers to have one app with all the content they need rather than multiple apps with the same content. To promote an app like this I would have to think about marketing strategies such as, plug advertising – advertising through the show as well as celebrity endorsements – seeing that today’s society relies on the information which is passed to them from people they see as their role models.

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