Skip to main content

Digital Art

Idea – Virtual Reality meets Augmented Reality

Virtual Reality is on the rise and becoming increasingly popular in society. It focuses on making things seem real when they are not, they are also known for allowing us to escape our reality and to enter a digital one. What if there was a way to blur the lines between Virtual Reality and the real world?

 My product idea is to create a game of which consumers can be a part of their favourite film or TV franchise. For example, lets focus on ‘Stranger Things’, how great would it be to be able to experience the ‘Upside Down’ by putting on a headset and being able to divulge in a world that seems real, but is not. This virtual reality game can be accessed three ways;
1. An event in your local city
 2. Online
 3. Disc release for console (PlayStation or Xbox)

By attending an event you will be able to move around, run, jump and skip -if needed to. However, if you were to just play online and/or using your console you would have to use either a control pad or your keyboard to navigate. What really is going to sell this franchise is the exclusivity of an event that is constantly going to be changing every year with different TV shows and films, therefore making it a once in a lifetime experience.

Is there a gap in the market for this product? Yes, yes there is. Often as consumers we find ourselves wanting to know how things are made and what it is like to be a character rather than to watch them. To incorporate this idea, I would have to learn the fundamentals of creating a game and in doing so I would have to learn coding familiarise myself with gaming software.

When developing the app, I would have to code using Unreal. Unreal focuses on console based games but also has strong features of 3D gaming and comes with more of a reputable base. There are courses online that will teach me all I need to know about creating a game like this, therefore this idea is achievable and affordable.

The audience for this game is open to anyone who is a fan of a show or to people that are generally interested in Virtual Reality. However, the audience is going to expand, because I would like to go into partnership with Oculus Rift to create high quality games and drift into a market that is already existing. Due to the partnership, marketing this product would be easier. However, I came up with the idea that majority of the advertising could be online using outlets such as YouTube. There are gamers on their that play games and give viewers their views and advice therefore there is a market route of which I can dip into whether it be from sponsorship or general advertising.

Comments

Post a Comment

Popular posts from this blog

Audiences and Consumption

In this evaluation, I will be analysing the works of Long and Wall (2012) and Stokes and Maltby (1999). Audience and consumption is developed around the ideology of consumption and the way we consume and media and its meanings. Media plays a crucial part in lives daily, whether we notice or not. The key themes that were in both chapters were the conjunction between sub cultures and how they are created through media and how the media then portrays it. This however has its downfalls too. The creation of subcultures places pressure on the individuals. Not only does it place pressure on the audience but it also goes against ethics. Is it ethical to be putting an image of something that we know isn’t achievable and making people believe that it is? Audience consumption affects the online community, having online communities makes people believe that they have a sense of identity, but why do they feel as if they don’t have an identity? Long and Wall suggested that discussion forums, ne...
Post a Comment
Read more

The Political Economy

The Political Economy has been defined in many ways, however according to Long (2012) the political economy, when being into put into media terminology, has been deemed to be summarised as the ‘business of media, is business.’ This concept suggests that even though we see and interact with media every day, we still need to remember that it is also a business and because of this, it has set out goals and profit to gain. Fenton’s (2007) approach also suggests that the media industry is mainly focused on making revenue and how it affects society. Both works have different approaches to this subject however they also have many similarities, which I discuss further on. The key points that were highlighted in both works were, the conducting of revenue, the use of competition and the culture that lays behind it. Throughout her work, Fenton argued that the use of financing is a scheme that has been put into place to reveal our unequal society, she then states that it is known to be a capita...
Post a Comment
Read more

Innovation in Journalism

Idea – A website where people are able to report things going on in their neighbourhood. We have all been there when, something has happened in our area and we must anxiously wait to see it come on the news. To be frank, it is kind of annoying, being so close to the accident or celebration and waiting for a confirmation by the news to accept and digest it. It is about time where we were put in charge of what happens and making sure that the information we are receiving is correct and true to the source.  Every neighbourhood will have their own code to the website to get exclusive content that is valuable to them. Hopefully the app will be able to include events that are going to be put on as well as houses up for sale. This idea came to me through the struggles of which I perceive in my neighbourhood. In the area that I live in we have quite a few events that go on throughout the year as well as shared thoughts and opinions on things we need to do to better the community. ...
Post a Comment
Read more