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Innovation in Journalism

Idea – A website where people are able to report things going on in their neighbourhood.

We have all been there when, something has happened in our area and we must anxiously wait to see it come on the news. To be frank, it is kind of annoying, being so close to the accident or celebration and waiting for a confirmation by the news to accept and digest it. It is about time where we were put in charge of what happens and making sure that the information we are receiving is correct and true to the source. 

Every neighbourhood will have their own code to the website to get exclusive content that is valuable to them. Hopefully the app will be able to include events that are going to be put on as well as houses up for sale. This idea came to me through the struggles of which I perceive in my neighbourhood. In the area that I live in we have quite a few events that go on throughout the year as well as shared thoughts and opinions on things we need to do to better the community.

The audience base for this product is home owners so, male and females around the age of 25 and above. Due to the website being community based the audience for this is open.

I will implement this website by promoting it through social media, but most conveniently by posting leaflets and flyers through the post. For this to be successful it must be completed in a way that makes the consumers feel comfortable and easy for them to access data.

A website is quite simple to make, HTML and CSS are things that I am comfortable with using and know how to create profoundly. However, what I am not familiar with is the database side. With people being able to share information, also means that they would have to be able to build an online profile of themselves. This would enable them to be able to comment, share and create within the dashboard. To create a substantial and stable product I would have to learn how to administer a CMS (Content Management System).  CMS is a program that stores digital content.


Eventually I would like to this website into an app and make it more accessible to people who are on the go. Apps are becoming increasingly popular I this day and age, therefore it is crucial that I keep up with the times and continue to do so. There are many plans that I have in mind for this product such as being able to incorporate augmented reality. The possibility of tagging a location and pinning it to an article. However, for the time being I would like to focus on the website and then if needed to expand from its success. 

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